About Us

'Your Perfect Parenting Partner'

Brand Story

"Bueno" emerged as a haven for parents, founded by Kevin & Li Ping – the couple of 3 lovely childs. Their mission was clear: to be the ultimate parenting partner, offering carefully curated essentials that met the highest standards making the adventure of raising a child a little smoother.

"Bueno" was destined to become more than just a brand; it was a beacon of support and hope for parents everywhere, it mission is to create a thriving community that foster connections, guidance & access to the best resources, making the journey on parenthood wonderful.

The brand's logo, a whale with a lucky tail, held a deep and symbolic meaning. The whale represented strength, wisdom, and the nurturing love of a parent. Just as the whale was one of the ocean's biggest mammals, "Bueno" aimed to provide parents with the most substantial support available. It tail symbolized the joyful and colorful moments that parenthood brought, reminding parents that even amidst challenges, there were countless beautiful moments to cherish.

As "Bueno" grew and reached more parents, we remained committed to our mission: to support parents on their unique journeys, providing essentials and a nurturing community. It was more than a brand; it was a promise that parenthood was a beautiful and powerful adventure, filled with boundless love.

 

 

Our Vision

To support parents on their unique journeys, providing essentials and a nurturing community

 

Our Mission

Carefully Curated Essentials for the Parenting Journey